LOANA comes from shadow to light since her victory at the first French TV reality show, Loft Story, followed by millions of people.The end of the show was glorious for her followed by an unprecedented media fury.
She has been photographed by famous Photographers such as Bettina Rheims, Jean-Baptiste Mondino, Patrick de Marchelier… and totalize more than 100 magazine covers in a few months. The media grabs her, but the young lady keeps humble and clear and dictated her choices with respectful success.
First of all she published her biography, « Elle M'appelait... Miette », which became a best seller. In 2002 “Comme je t’aime” and “Obsession” are the first songs she started to record in 2002 while she was shooted for her first picture book.
Media Star, she becomes also a fashion personality: she paraded for Jean-Paul Gaultier and created her own collection. Since 2002, her collections are available in the famous chain-store “La Halle”.
In 2006 LOANA made a noticed TV come back on TF1, The most popular French channel, with the Reality show named “I am a celebrity, get me out of there”. She definitively conquered the heart of the French from the Brazilian Jungle being brave, sensible and generous in the trials.
At only 30, LOANA is a modern young lady, involved and active, approachable and full of mystery, who managed to overtake her incredible celebrity to build a real brand image.